![]() Dell should cut these margins on select base models of Ubuntu Linux workstations to the bone, nearly selling them at cost. That should lead to better yield over competitors which at any reasonable volume means there are some margins to play with there. The other key here is that Dell has a huge asset that System76 won’t – it controls its own production pipeline and has the manufacture of PCs down to a science. There will be an R&D / product development cost to this, but it’s going to be worth spending. Dell needs to widen their Ubuntu product-line to include larger higher power models as well as something more akin to the MacBook Air. The product it produced – the XPS 13 Developer Edition – is still one of the most compelling Ubuntu laptops available. Their success with the Sputnik project was one of the early and most successful ventures of a major desktop manufacturer into the Linux space. That’s great but also can lead to conservatism. I’m picking on these two firms, because I like them and also feel like they have the best shot of actually being successful.ĭell has money. To that end, I’m going to play “CEO for a day” of Dell and System76 and game out a strategy for both of them respectively. The overall goal for Dell and System76 should be to gain as much market share in the professional workstation space before Apple actually launches new hardware for that market. The questions becomes less a contest of Linux vs macOS quality and more a race against the inevitable tide of macOS’s professional resurgence. We’re already seeing the so called Mac Exodus being blunted by Apple’s announcement. Apple’s pronouncements in favor of professional computing on macOS and the promise of a revised MacBook Pro as well as a re-designed Mac Pro with a more “modular” design. Vendors like Dell and System76 have seen gains in the professional workstation market against the less then well received MacBook Pro, but Apple is waking up and smelling the professional angst. ![]() Many commentators myself included have been making some hay out of the trend of developers and other pros moving away from Apple’s macOS in favor of various (usually Ubuntu) distributions of Linux.
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